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James P. Woodhall - Professional Photo

James P. Woodhall

Web Developer & Product Manager

Product Manager with a unique end-to-end perspective built from hands-on experience across marketing, project management, and software development. Started in digital marketing and B2B event planning, transitioned into technical project leadership, now web & software development. Proven track record building and launching SaaS products and features from concept to market for FinTech, global logistics, and enterprise applications. Excels at translating technical complexity into action, facilitating alignment between engineering and business teams. I combine product vision with the technical knowledge to make the digital experiences that support products, services, and the teams behind them.

Professional Experience

Developer & Product Marketer
Sept 23 - Present
Cactus Cat Software, Pittsburgh, PA
  • Full-stack developer building SaaS and Custom Business Solutions. Experience integrating AI capabilities, authentication systems, database architecture, payment processing, and responsive UI/UX

  • Build scalable web applications using Python, Docker, PostgreSQL, JavaScript, and modern front-end frameworks; ensuring cross-browser compatibility and mobile responsiveness

  • Led product value discovery by speaking with business insiders to define requirements, prioritize features, and establish product roadmaps to provide real business solutions

  • Follow CI/CD pipelines and development workflows to consistently deliver accurate features and stay on schedule

  • Integrate analytics and growth marketing practices into software architecture to optimize user discovery, business growth, and SEO

  • Leverage AI tools to accelerate development cycles while maintaining code quality and debugging best practices

Product Manager
March 2022 - Sept 2023
  • Drove product strategy for emerging FinTech SaaS platform, defining feature requirements and prioritizing development sprints
  • Led cross-functional teams of engineers, designers, and stakeholders through full product lifecycle from idea to launch
  • Designed digital infrastructure and user experience flows that improved conversion rates and reduced user friction
  • Established streamlined product development workflows and go-to-market processes that accelerated time and accuracy to market
  • Created product documentation, user stories, and technical specifications to align engineering efforts with business goals
  • Developed compelling product messaging and content strategy to drive user engagement and adoption
Product Marketing Manager
Jan 2021 - Feb 2022
Google, Pittsburgh, PA
  • Developed cloud-based analytics dashboards and reporting systems for social media campaign management, improving cross-team efficiency and data-driven decision making
  • Leveraged data analytics tools to identify user pain points and inform product roadmap decisions
  • Increased customer self-resolution rates through strategic development of self-help content and knowledge base content
  • Collaborated with engineering and support teams to implement product improvements based on user feedback and behavioral data
  • Managed relationships with external vendors, community advocates, and influencer partners to accelerate growth
Digital Marketing Manager
Oct 2019 - March 2020
  • Developed digital marketing infrastructure and managed product roadmap within technical constraints of proprietary eCommerce platform
  • Conducted market research and competitive analysis to identify international expansion opportunities in Pacific Asia and European markets
  • Managed multi-channel digital strategy to drive growth, strategic partnerships, and international business development
  • Designed booths and represented company at events forming B2B partnerships

Technical Skills

Development

  • Python
  • Django
  • JavaScript
  • REST APIs
  • HTML/CSS
  • Docker
  • PostgreSQL
  • VPS
  • Cloudflare R2
  • Git

Product & Operations

  • Product Strategy
  • User Research
  • Data Analytics
  • A/B Testing
  • Google Marketing Suite
  • Meta Marketing Suite
  • Content Writing
  • Ad Creation
  • Product Digital Media

Specializations

  • SaaS
  • FinTech
  • Digital Marketing
  • Feature Development
  • International Business
  • User Experience & Interface

Education & Certifications

Bachelor of Science in Economics

Pennsylvania State University, 2017

Concentration: Information Systems & Quantitative Practices

Certifications

  • Pennsylvania Gaming License (2025)
  • Python Web Development (2024)
  • Automate with Python (2019)
  • Google Ads (2017)
  • ArcGIS (2013)

Projects & Content